GOLD ANALYSIS

THUNDER ROAD AGAIN

2009's Top Story: China pushes silver and gold investment to the masses

A report suggests that the Chinese government is pushing the general public into buying gold and silver bullion, which could have a dramatic effect on the markets.

Author: Lawrence Williams
Posted:  Thursday , 03 Sep 2009

LONDON - 

We are indebted again to Paul Mylchreest's  Thunder Road Report  for news that will bring big smiles to gold and silver investors everywhere.  Apparently China is pushing the idea of buying gold and silver for investment purposes to the general population in the way that Western television sells soap powder.  If 1.3 billion Chinese citizens start buying gold and silver, even in tiny quantities, imagine what that will do to the market!

The report notes that China's Central Television, the main state-owned television company, has run a news programme letting the public know how easy it is to buy precious metals as an investment.  On silver investment the announcer is quoted as saying " China has introduced its first ever investment opportunity for silver bullion. The bars are available in 500g, 1kg, 2kg and 5kg with a purity of 99.9%. Figures show that gold was fifty times more expensive than silver in 2007, but now that figure has reached over seventy times. Analysts say that silver has been undervalued in recent years. They add that the metal is the right investment for individual investors and could be a good way to cash in."

What appears to have happened in China is a total relaxation of strictures on holding precious metals by the individual with the government pushing gold and silver as an investment option, seemingly at every opportunity.  This is a far cry from the situation only a few years ago where the distribution of gold and silver was strictly controlled.  Now, the Thunder Road Report notes that every bank will sell gold and silver bullion bars in four different sizes to individuals and gold related investments are said to be soaring in popularity.

Around a year ago, Leyshon Resources managing director, Paul Atherley, in an investor presentation in London - and no doubt delivered elsewhere in the world too - commented that some employees at the company's gold mining project in northern China would, on pay day, go to the local bank and buy a small gold bar as an investment and wealth protector.  To an extent we put this down at the time to mining company hype - but this seems to be exactly the same phenomenon noted by Thunder Road.  The Chinese are being converted from being the lowest per capita gold consumers in the world to a nation of small precious metals investors.  Now, by next year, Chinese consumption of gold is likely to exceed that of India, which has been for years the world's biggest gold market.  And one suspects that the potential for gold purchasing by individuals is only in its earliest stages.  As more and more Chinese move into the cities and individual wealth grows, this trend is only likely to accelerate.

Paul ends the piece on Chinese gold and silver potential with the following quote from Christine Verone, the first (and only) foreigner in the country to become a certified "expert" on the Chinese gold markets, a designation awarded exclusively by the Shanghai Gold Exchange...and also the first foreigner in history to ever be licensed in any professional capacity by a Chinese commodity exchange.

"Simply put, the Chinese government is trying to trigger a national gold craze...and it's working. The Chinese public now has gold trading platforms on steroids.... ...Also, for the first time in history, Chinese investors can even trade gold abroad (in London) with the swipe of a ‘Lucky Gold' card. I can't even get Bank of America to open a foreign currency account."

Certainly if China is indeed pushing the public to buy gold then there may well be a hidden agenda here.  It's unlikely they are doing it and will suddenly pull the rug out from under millions of investors.  A cynic (or a raging gold bull) would suggest that this will precede a move to switch a good proportion of the country's reserves into gold which would have a huge effect on the global gold price and could prove disastrous for the dollar.  Maybe it's not in China's interests to drive the dollar down too much until it has managed to divest itself of the huge dollar overhang (see the article on Chinese Sovereign Wealth Funds we published yesterday - Chinese sovereign wealth fund dumping dollars for strategic investments like gold  ).  The country may well already be, of course, surreptitiously building its gold reserves without reporting the build-up. 

If the Chinese are indeed beginning to buy gold and silver as the quoted report suggests then this has to be a strong signal that prices are going to rise, and perhaps rise dramatically, in the relatively near future.  We await comment from other China watchers for confirmation of the gold and silver buying spree, but with global gold production at best flat and probably in decline, even a small increase in Chinese buying could have a substantial impact on gold and silver prices.

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 responses to this article

china citzen gold buying
the chineese govt. is us $ full and trying to divest us dollar holdings and still keep the us happy to buy there goods. while at the same time allowing their vast poup. to invest in gold not related to the dollar!!!!!!! sounds like a good plan when . .more

by dc on September 03 2009, 07:45
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buy gold
our government says invest in gold. your government says go buy stocks knowing big crashy coming.

which government thinky their people are fools? And worse are correct in thought.

by ming on September 03 2009, 09:14
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@ dc
It sounds like a DAMN GOOD plan to me !

Shame our 'leaders' aren't as canny as the ones in Beijing (or - more likely - our leaders are busy hoarding Au& Ag personally, whilst covertly trying to dissuade the general population from doing . .more

by Jim on September 03 2009, 09:24
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china pushes gold
evertone knows the us is finished. even the peasants in sa dont want us dollars

by rick on September 03 2009, 11:24
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Good
The chinese have always been smarter than americans in this catagory. Instead of mocking the chinese, some people should takes notes.

by Josh on September 03 2009, 11:39
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Going to be a lot of crying
Going to be a lot of crying if China get serious about diversifiying. Gold Bugs get rich, food lines get long, Obama out after 4, Bankers and Brokers swing from rope.

by Bill on September 03 2009, 11:58
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where will gold price end?
will it be again 14500 to 15000 per ounce?

by bipin jain on September 03 2009, 12:14
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Celestial Personal Silver
NO silvery....NO washy

Hang on, here we gooooo....

by steve on September 03 2009, 17:32
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Gold
Isn't this funny$ The once proud liberty seeking Amerika converts to Communism, and ex Communist China turns
into Savvy Capitalists.
Thank you US Senators and our executive branch, and of course the "independent" Judiciary. All of whom . .more

by R Knudsen on September 03 2009, 17:53
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Au/Ag
I cherish the thought of a country like CHINA encouraging its citizens to purchase silver and gold as an investment, this could be the best thing to ever happen !!!!

by SilverGoblin on September 03 2009, 19:22
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No one force you do anyting.
You can also by gold, don't complain anyone, just think how to make $ strong by itself, that's enough!

by Joe on September 03 2009, 20:39
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Why chinese people follow their Govt. so much?
What a dengerous thing to buy gold at the history record price? Is that mean, chinese Govt. want to give their peoples savings to all over the world?

Interesting things will happen!

by Mike on September 03 2009, 20:48
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God bless chinese goverment for wise investment
A smart goverment guides its people to make wise investment that are good for the people which in turn is good for goverment. The American goverment is willing to sell out its people with stock that makes greedy corporations rich. Americans are . .more

by mike on September 03 2009, 23:00
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Gold
"me Chinese and buy gold, so when fat mortgage American in mcmansion and lease suburban see dollar devalue and go bankrupty..us chinese have wealth in gold and our people laughy at your people diggy in trash can for food :)"

Ha ha. You no . .more

by Silver on September 03 2009, 23:09
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All governments needs cash -so do china
Do anyone think that what governments say or do is really for helping people or they dont want us to see what is coming....some September and the Gold agreement which limits sale of Gold by every country is gone.....all countries are in debt the . .more

by Warning on September 03 2009, 23:11
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Don't invest because of movement
People buy gold and silver because they think Gold and Silver will increase. And the former buyers earn money from the later buyers. Untill a day, Nobody can afford the price, Gold and silver price will be broken soap bubbles

by Hung Anh on September 03 2009, 23:13
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Believe what you can hold and what society has deemed of value
Hey guys. Look. The dollar must drop. Gold/silver will rise. I suggest that you buy whatever you can spend or borrow at current low rates. The Chinese will/do own us, but at least we will have our metal and guns!

by Steve on September 04 2009, 00:01
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gold rocks......
Gold glissens. Silver shines. Paper money will become of less value over time. Sell metal in small quantities for cash and avoid taxation and the government stealing of your money. Be smart. Be liquid. Invest wisely. Avoid the US government . .more

by Bill on September 04 2009, 00:05
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moral for everyone
if thats what about to happen then this should be the moral for all the developing countries.if this news is to be believed then i think the rate for gold would of the platinums rate

by sushil on September 04 2009, 00:49
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chinas theory
if the chinese govt. thinks gold will rise then why is it selling to people .Sale of gold to people will increase the flow of chinese currency that will inturn lead to buying of dollars that will increase the dollar and the stocks thus bringing down . .more

by aditya jain on September 04 2009, 03:36
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A mouth full of gold
I keep my gold in my mouth, which is where the savvy chinese labourer does too, as much as half the gold to the dentist to do the work, the rest in the teeth as fillings. The people who will get the most out of this move to metals hoarding by the . .more

by Liberty Bell on September 04 2009, 04:41
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Something doesn't make sense
I'm not getting why the Chinese government would encourage the Chinese people to invest in precious metals--which will drive up the price--and then divest US dollars to purchase precious metals itself at the higher price.

by Talnik on September 04 2009, 13:08
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making sense
Gold is not rising, the currency you are using to value it (the dollar) is loosing favor (ie value) in the world. Its very easy to get some, just find a local coin shop. Gold is money and insurance.

by jackpal on September 04 2009, 15:51
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Happy Days
Happy Days Are Here AGAIN! Drink the Kool Aid as the federal reserve note crashes down to its true value...
zero. Buy silver, gold will be confiscated.

by B. K.. Rupt on September 04 2009, 16:35
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Americans will be the last to know
As our Country is lead down the path of Fascism, China finally wakes up and converts to Capitalism. As our US Senators and executive branch sell us out - China now charts a new course to lead the world for the next century. Prepare America to be a . .more

by sesails on September 04 2009, 19:48
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Double Think
The only way for China to maintain an export adviantage, is to let the RMB fall with the dollar making gold the best investment. Is China stimulus RMB per capita much less than the US? Will Gold follow oil when gas hits $10 per gal in the US?

by davygene on September 04 2009, 21:22
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Invest Now
Well, I know what I'm gonna be buying at the bank on Monday, some US tresury bonds! They're as good as go... ah, maybe I'll just buy actual gold.

by Walks at Night on September 04 2009, 23:02
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Gold in Australia
G'day from sunny Adelaide, South Australia!!! :)

http://www.Metropolis5000.net

by Webmaestro on September 05 2009, 01:03
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Bye Bye US Dollar
The chinese are setting the stage for the fall in the Us dollar. Once they have their citizens buying precious metals they will stop buying US debt. It won't be such a shock to there economy when the dollar drops. They have some smart economists . .more

by Steven S on September 05 2009, 06:44
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gold reserves
The US government holds over 8,000 tonnes of gold, almost 80% of its foreign exchange reserves are held in gold. Germany is a distant number two, holding just over 3,000 tonnes. However, the EU holds well over 10,000 tonnes of gold. In addition, . .more

by JRif on September 05 2009, 10:29
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Chinese citizens start buying gold
If 1.3 billion Chinese citizens start SELLING gold and silver, even in tiny quantities, imagine what that will do to the market!

by laosuwan on September 05 2009, 19:50
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www.das-bewegt-die-welt.de
The best website on the world for gold and silver ist the german

www.das-bewegt-die-welt.de

You can find there the most important things to know!!!

by Dr. Stefan Schwarz on September 06 2009, 05:59
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Good protective measure
One of two things going on there. One, China is trying to pass their gold reserves onto their citizens in order to free up more cash. This course of action wouldn^t have any effect on metal price because added demand is quenched by added supply. . .more

by Darko Gojcaj on September 07 2009, 07:04
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Diversify!!!!!
20% GOLD
10% Diamonds
25% Property Stocks
40% Stocks
5% Money Market
You have a portfolio that could be strong.
With the above, and the stock market down, I am still achieving positive return returns.

by dpd on September 07 2009, 10:48
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Chinese gold purchases
How old is this information? It is my understanding that since the world economic pinch, Chinese are returning to their villages in droves due to factory shut downs and layoffs.

by expat53 on September 07 2009, 10:51
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price will plummet
you r being advised to invest in gold only because your government wants all the peoples skint so as to bring violence to the streets.the price will plummet once you have invested all your monies fools gold?

by foools gold on September 07 2009, 12:13
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Chinese Saving Rate
Unlike in the U.S., on average Chinese saving 30% to 50% of what they earned. So far, their investment options for this money are very limited, mostly in domestic stocks and properties. It is very obvious that investing in precious metal is . .more

by Ray on September 09 2009, 21:11
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US Dollar value
The USA govt. is not pushing it's citizens to buy gold because that would undermine the US Dollar value. Chinese also have a stake in the value of the US dollar, but they might have allready given up on it [do they know something we don't? ]. . .more

by Karlin on September 13 2009, 21:22
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For Serious Alluvial Gold Dust Buyers Only
South Atlantic Gold & Diamond Ltd
Mrktng mngr: Al Hassan Omar
Phone: 233 285395612
email: easmuk@hotmail.com

Greetings,
We are a team of a small scale miners of solid Gold and Dredgers of alluvial Gold dust. We are . .more

by Al Hassan Omar on September 18 2009, 12:19
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gold mining
Hi, Sir
i read your article. that you need partnership to do gold. woud you tell me more detail about information. I did gold mining in my country. when i came here. i read a lot article about mining gold. that's why i try to rearch more about . .more

by stephanie hoang on September 22 2009, 10:57
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Economics
The profitability (or lack thereof) of US treasuries depends on 2 things:

1. The proportion of debt the US government intends to honor in the long-run in REAL TERMS (somewhat likely to be lower than 1 = 100%).
2. The "current" price . .more

by Jason on September 24 2009, 12:28
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Economics
Sorry; the correct formula is: if ratio (1.) DIVIDED BY ratio (2.) is greater than 1; the investment will get a return.

by Jason on September 24 2009, 12:30
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Alluvial Gold Dust For Sale?
Dear Sir/madam,

We the principal sellers are pleased to make this offer of AU Metal Gold/ Dust under the penalty of perjury and with full corporate and legal responsibility to the following terms and conditions.

1. . .more

by Mrs Aicha Ouedraogo on November 06 2009, 05:25
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Au gold investors
We are looking for investors or gold buyer to protect there wealth and by in partner with us in our mine, we have more than 360kg of gold, in dust,bars and ingot for sale , if interested contact skype id kayman34 for more information, please no time . .more

by Mensah Kofi on November 10 2009, 11:34
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Buyer of gold
We are looking for investors or gold buyer to protect there wealth and by in partner with us in our mine, we have more than 360kg of gold, in dust,bars and ingot for sale , if interested contact skype id mensah.kofi1, for more information, please no . .more

by Kofi Mensah on November 30 2009, 16:08
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gold stock investment
VHGI potential stock dividend. Company may sell off healthcare assets to WNDM to concentrate on Gold Business; numbers work out as follows:WNDM closed at $2.17 per share on 12/1/09 and VHGI closed at $0.185 per share on 12/1/09.Under the current . .more

by JC2811 on December 20 2009, 04:09
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gold
VHGI potential stock dividend. Company may sell off healthcare assets to WNDM to concentrate on Gold Business; numbers work out as follows:WNDM closed at $2.17 per share on 12/1/09 and VHGI closed at $0.185 per share on 12/1/09.Under the current . .more

by JC2811 on December 20 2009, 04:14
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Gold Stock Invester
Please send me some informations about Gold and Silver investments. Here my email: dromanes@gmail.com
1-305-610-4269

by Romanes Despeines on December 26 2009, 18:10
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Gold Dust and Diamonds
It's another good season and we have GOLD DUST and DIAMONDS (1 - 3 carats; D - J; VVS - VS2,etc) for sale in Ghana,Conakry,and in Mali.There is also a great investment opportunity to develop a local mine in a village.If you are interested in buying . .more

by Eridad on January 06 2010, 16:25
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gold dust for sell

Dear sir
we have large quantity of gold dust for producing of jewelry for sale,
any interested buyer contact us for details ,
we can deliver the gold CIF or FOB to UK,U.S.A MALAYSIA.
am . .more

by steve.blanson on January 11 2010, 16:21
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GOLD DUST FOR SALE
Dear Sir/Madam,

Could you please help me to sort a GOLD buyer who will be ready to buy my alluvial gold dust? I was wrongly briefed on the market feasibility of MALAYSIA concerning this product prior to my departure / arrival.
. .more

by Abdul TUNUBU on February 10 2010, 02:28
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Dear,
Dear,
We are a small scale mining co-operative in the western region of
Ghana , we have in stock some quantities of gold dust for sale. We will
appreciate any individual or organisation which would assists us expand
our mining . .more

by favour on March 10 2010, 11:14
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old dust
Hello Sir,
We are group of local miners which have our own mine company in Ghana West Africa,
0ur price is reasonable compare to the world market, our price is $20,500 for a kilo,and we have 350kg at the moment for sale
The quality of . .more

by djan on March 17 2010, 07:46
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GOLD DUST SELLER
Dear Sir
Mr, Godwin Opo a native of TARKWA Gold Mines. in Republic of ACCRA GHANA
West Africa .
Am contacting you on behalf of my Community which comprises of mainly local
Gold miners to represent and as well look for a . .more

by godwin on April 13 2010, 23:57
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Au gold,dust,bar and ingot
We can supply you with this gold offer 23karat ,96.65% purity with good reasonable price for serious buyer only.contact me for more info via skype mensah.kofi1. All the best.

by Aje on May 14 2010, 07:25
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business links
i am a broker and am writing from tippo Ghana limited from Ghana..its a limited liability company who does import and export as well as brokerage.i have been contacted real gold dust,bars and quality diamonds.which i have seen with my eyes and done . .more

by michael kyei Antwi on July 05 2010, 09:26
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Gold Dust
Dear Sir,

Are you interested in buying Gold Dust or Gold Bars??? If yes kindly let me know so that I can introduce you to a very big mining company registered with the governement so that you can be safe from the Bad sellers, . .more

by Edward Nsor on July 31 2010, 11:58
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newroad888@gmail.com
The quoted report is horribly, horribly wrong unfortunately.

Go to Simon Black's blog, the source of this woeful rumor, and see just how wrong it is.

The same 'expert' om China's gold industry tries to claim last year is the first . .more

by Gold trader in China on August 17 2010, 07:03
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